Gabi Franceschi
Founder & Managing Partner
Former operations lead who now helps business owners turn operational excellence into brand authority.
About us
Premium Marketing for the Modern Business.
We are BrandLab Strategy. We bridge the gap between businesses that do excellent work and the premium digital experience their customers expect to find.
Our mission
Helping businesses grow with substance, not gimmicks.
Contractors, restaurateurs, retailers, product founders, and studio owners spend years earning the trust of their customers — then get handed generic marketing that undercuts it. We exist to close that gap.
BrandLab Strategy started inside regulated, high-trust industries where getting the message wrong is expensive. That discipline now powers work for construction companies, restaurants, retailers, product lines, design studios, and professional service firms.
- Specialists in growth for construction, retail, hospitality, product, design, and professional service businesses
- Premium branding that respects the craft behind the work
- Growth systems built around booked jobs and orders, not impressions
Remote-first, bilingual, fast
English and Spanish work is native to the team. Free audits come back in 48 hours; brand and site launches typically ship in six weeks.
Leadership
The people behind the framework
Inés Marra
Creative Director & Designer
Leads identity and web design, translating complicated offers into calm, premium customer experiences.
Vanessa Wong
Data Analist
Owns paid acquisition and analytics, tying every campaign back to qualified enquiries and ROI.
Alberto Ng
Videographer & Editor
Shoots and edits the content that carries each brand, from client interviews to campaign cutdowns.
Arif Grim
Content Creator
Turns ideas into scroll-stopping posts, campaigns and copy that sound like each business, every week.
Why every sector?
One discipline, applied to whatever you sell
High-consideration purchases follow the same logic whether the buyer is choosing a contractor, a restaurant, or a product line. We run that playbook end to end.
Sector-agnostic playbook
The same acquisition math works for a road-works contractor, a fast-casual restaurant, and a lighting product line. We adapt the message, not the discipline.
Customer-centric design
We design for the cautious first-time buyer: clear information, accessible interfaces, and enquiry or checkout flows that take seconds.
Data-driven growth
Cost per new customer, not vanity metrics. We instrument the whole journey and scale only what proves itself.
Free digital diagnosis
Ready to scale your business? Let's talk.
Start with a free audit of your brand, website, and customer journey — delivered within 48 hours.