Our process
Our Methodology: The BrandLab Framework.
A proven, step-by-step approach to predictable customer acquisition and brand authority — the same whether you run a job site, a dining room, a showroom, or a product line.
Monthly growth review
You see the same numbers we do: enquiries, closed jobs or orders, and revenue by channel — with the decisions we are making next.
- Step 01Week 1–2
The Diagnosis (Audit & Discovery)
We analyse your brand, local search visibility, and buyer journey to find exactly where enquiries are leaking.
- Website, funnel, and enquiry-flow teardown
- Local search and competitor visibility review
- Stakeholder interviews and goal setting
- Step 02Week 3–5
The Blueprint (Strategy & Design)
We build the architecture, brand identity, and channel plan that fit your sector, margins, and market.
- Positioning, messaging, and identity system
- Site architecture and service or product page mapping
- Channel plan with forecasts and budgets
- Step 03Week 6–10
Implementation (Web & Content)
Launching your new website, video assets, and campaigns — engineered around qualified enquiries and orders.
- Performance-first website or storefront build
- Video, photography, and social content production
- Paid campaign setup with full tracking
- Step 04Month 3 onward
Ongoing Growth (Optimisation & Scale)
Monthly analytics, ad scaling, and email marketing to maximise ROI as demand compounds.
- Monthly reporting on cost per new customer
- Creative testing and ad budget scaling
- Nurture, win-back, and reactivation email flows
FAQ
Questions business owners ask us first
What kinds of businesses does BrandLab Strategy work with?
Any sector. We run the same brand, web, and lead-generation system for construction companies, restaurants, retailers, consumer product lines, interior design studios, professional service firms, and health and wellness practices.
How much does marketing with BrandLab Strategy cost?
Hourly, project-based support starts at $80 per hour, ongoing monthly retainers start at $2,500 per month, and multi-location or multi-product programs are quoted custom after a short discovery call.
How fast can we start seeing leads?
Most clients see the first measurable lift in qualified enquiries within 60 to 90 days of launch. Technical and local search fixes from the free audit often move results sooner.
Do you only do branding, or also websites and campaigns?
All of it, with one accountable team: branding and identity, website and app development, social media, long-form video, email marketing, publicity, and marketing materials.
Free digital diagnosis
Ready for step one? Let's start with the diagnosis.
We'll audit your brand, website, and customer journey and send a prioritised plan within 48 hours.